MyBlogLog acquired by Yahoo!

Yahoo! has acquired popular blogging platform MyBlogLog for a rumoured $10-12 million.

The acquisition continues Yahoo’s trend of acquiring social networking sites.

According to Yahoo! VP Bradley Horowitz, the site will remain a distinct entity - but will allow signup via a Yahoo ID, as well as being integrated with Flickr and Yahoo Answers.

MyBlogLog is unusual in that it developed into a Web 2.0 property without any angel funding or Venture Capital investment - however, it has developed increasing buzz over the past few months.

One of the key features of the service is the free provision of stats tracking for bloggers, as well as the ability to show which other MyBlogLog users are visiting the site.

Danny Sullivan of SearchEngineLand provides more information on what MyBlogLog users can do.

Overall, the acquisition of social networking sites continues - and a primary asset from them is the extensive user data that can be collected. While privacy concerns may arise at some point in the future, for the time being data stored by smaller companies is rarely regarded as too much of a threat.

However, now that Yahoo! can directly collect data from popular blogs, it remains to be seen what concerns this could raise, if Yahoo were to share it across other Yahoo services for commercial purposes.

Advertisement

• Recent Posts

  • Yahoo search drops numbered rankings?
  • Is Facebook dying?
  • How the future of SEO looks to be developing
  • Why Link Building = risk management
  • vbulletin 3.7 released with price increases

© Copyright Platinax Internet Ltd 2004-2008. All rights reserved.

Platinax Internet Ltd is registered in Scotland: SC291750