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July 14, 2006

Search engines support removal of DMOZ titles

Link: Search engines support removal of DMOZ titles

Google

In another move to empower webmasters, a new meta-tag is being supported by some search engines.

The new meta-tag tells search engines to use the actual page description and title, as opposed to a DMOZ description and title.

This is because Google and MSN have for some time been using DMOZ description and titles for websites listed in the Open Directory Project (ODP) - aka DMOZ - in search results.

Because of the varying quality of DMOZ editorial descriptions, this could mean a website not getting click-throughs from search results where the description was poor.

This was illustrated last October, when Brian Turner from Britecorp asked for his listing to be removed from DMOZ - because the description for his internet marketing website was simply: “Includes service details, webmaster articles, and contact details”.

The new move allows webmasters to opt out from the DMOZ title and description, to instead use their own.





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