Norway tests Minority Report ads

The future of the internet is moving closer to scenes in Minority report, as Norway tests contextual advertising for mobile TV.

The trial involves at least two TV channels, and will serve ads according to what viewers watch.

The move is being labelled as “proof of concept” on an advertising ideal, that envisages a future where individuals can be served ads wherever they are.

This is especially the case where local services or products may wish to target potential customers passing by.

The vision is reminiscent of a scene from the film Minority Report, starring Tom Cruise, which involves personalised adverting - such as from Lexus - holographically projected at him as he walks along a corridor.

Whether or not this specific Norwegian trial succeeds, the one thing you can bet on is that it won’t be the last.