Google Adwords: Advertising Professionals

Google announced the launch of Google Advertising Professionals, a program that includes training, tools and marketing resources for those who manage Google AdWords on behalf of advertisers, including search engine marketers, agencies and Webmasters.

The training has three main components: a user interface to manage AdWords customers called My Client Center; a number of self-paced training lessons called the Learning Center; and Logo, a qualification bestowed on participants who become Qualified Google Advertising Professionals after passing a proficiency exam and meeting other requirements.

This continues Google’s focus on developing it’s revenue stream via Adwords, and continues to offer a strong marketing presence.