Google confirms AOL deal
Link: Google confirms AOL deal
Google has confirmed that it has invested $1 billion for a 5% stake in AOL.
The investment also sees Google helping to make AOL content more visible on Google, with preferential advertising also offered.
The move is seen as important for Google - prior arrangements to deliver Google advertising on AOL currently account for 10% of Google’s revenues.
Additionally, it freezes out Microsoft - a major rival to Google, who were rumoured to have also been seeking a stake in AOL, in order to expand it’s internet services.
[…] We can only wonder what Google - who bought a 5% share in AOL last December - can be wondering. […]
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