Yahoo! buys Stats e-mail

Looks as if Yahoo! like the model that Google use with GMail - Yahoo! have now bought up a private company called Stata Labs, which uses software to provide relevant context-based ads in e-mails.

As reported at CNet:
Yahoo buys e-mail search company

Yahoo has quietly purchased e-mail software company Stata Labs, in what could be an investment in a coming PC search tool to rival Google and Microsoft.

Stata Labs, a privately held company based in San Mateo, Calif., sells an e-mail application called Bloomba that lets people search message text and attachments. Sunnyvale, Calif.-based Yahoo apparently bought the underlying technology of Stata Labs and does not intend to continue sales of Bloomba.