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August 23, 2006

Newspaper media moving online

Link: Newspaper media moving online

Filed under: Internet, Marketing by Brian Turner
Computers & Internet

A number of US newspapers have begun dropping staff, as online editions prove more popular than printed copies.

Companies involved include the Chicago Tribune, and The New York Times.

The movement is part of a general trend that has already impacted some niche markets, and could see UK newspaper publishers following suit.

A key problem for many publishers - newspapers not excepted - is that they’ve existed with a self-belief in their own publishing format, and treated the internet as little more than a technical curiosity, with many putting up poorly implemented online editions.

However, the ease and relatively low costs of maintaining online editions, couple with their accessibility and popularity, means that publishers are now taking the internet more seriously.

A key change with this is the movement of resources away from traditional print media to the internet, bringing with it inevitable job cuts in the printing industry.

The fact that the UK very much lags the US in terms of internet usage and integration, means that changes happening stateside are almost certainly to apply here over the next couple of years.





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