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November 28, 2004

Asa Bailey on Viral Marketing

And in an interview with PRweek, Asa Bailey offers an insight into the motivations of viral marketing, after a recent stunt with a dead body, with a toe-tag stating: "If you understood the modern brand, you would know how to protect it.�h

From the interview:

I try to put a simple view across: if you could imagine a world where TV didn�ft exist and big media budgets were not an option. How would you go about getting people to talk and hear about you?

Viral Marketing has always seemed like something towards the "Black Arts" of marketing - after all, what else could mass-advertising on a shoe-string budget be? But, then again, some people think that SEO is something of a blackart, too. :)

Posted by at November 28, 2004 11:18 AM

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