It discusses how Ian Bately walked from a failed restaurant business, to selling Singapore Airlines globally through strong brand marketing.
The review is very in-depth, and is well worth a read itself, so long as concepts such as "brand" and "marketing" offer even fleeting moments of interest.
Additionally, Nick's blog also covers the branding of self - effectively re-airing an old concept that flirts between being a beautiful wisdom of marketing genius, or else an applied cliche to dress up bad ego.
Anyway, as a call to arms or fundamentals, it still makes for interesting reading: The Brand Called We
