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Platinax Internet >> Platinax Internet News
« Yahoo! launches Premium Dating | Main | Google Adwords: Advertising Professionals » November 18, 2004Lack of communication loses salesA new report by the CMO Council and Business Performance Management Forum suggests that teamwork and communication between marketing and sales departments couldn't simply be better, but at times is close to dysfunctional. According to the CMO report, online survey of approximately 800 senior marketing and C-level executives, 38% of respondents said they could boost incremental revenue by more than 20% if their company�fs new business development practices were more effective. As consumers, we've all surely seen this in action, at some point in our customer service dialogue. So it's hardly stating the unknown. What makes this all the more of an issue is that the report suggests that not only is this a recognised problem, but it also implies that limited remedial action is actually being done to combat this within any given organisation. Perhaps Communications Directors need to look within more than without? Note: this topic is discussed here - Posted by at November 18, 2004 11:19 AM > Discuss this in the Platinax Internet business forums |
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