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November 21, 2004

Tasteless PR: When Public Relations goes wrong...

The theory is that Public Relations people should be creative, intelligent, and able to spin bad news into good.

Unfortuantely, some companies apprently have monkeys working for them, who produce the reverse, as claimed by New Scientist Feedback regarding a press release by Ronald Trahan Associates, presenting Roche Pharmaceuticals:

"With World AIDS Day fast approaching, I wanted to get in touch with some story ideas surrounding the event. This year's event is even more exciting given that we are celebrating 20 years of AIDS..."

Perhaps automated software generated that release...

Posted by brian_turner at November 21, 2004 03:08 PM

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