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Platinax Internet >> Platinax Internet News
« Google brings in AdWords/AdSense changes | Main | Maternity suit settles on European law » May 03, 2005VAT to be cut on text donationsMobile phone operators may cut the fees for charitable donations sent by text message after it was revealed that the companies often take up to 25 percent of donations made by this method. This means that more of each donation will make it to the charities they were meant for. This provisional decision comes after an announcement by Inland Revenue that value added tax (VAT) will now be charged only to fees imposed by the mobile operators to transmit messages. In the past the VAT was levied on the whole amount donated. Under the old rules, out of every £1.50 donated, 23p went to the VAT, 27p went to the mobile operator, while an additional 12p standard text charge was paid by the phone user. Text messaging has become an increasingly important method of fundraising in the UK. As an example, half of the £120,000 raised in April’s Help a London Child campaign by Capital Radio came through text messaging. Out of that amount, £10,000 went to mobile phone operators and contributors paid £2,400 in text charges. Posted by at May 3, 2005 09:58 PM > Discuss this in the Platinax Internet business forums |
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