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June 03, 2005
iPod and BlueCore win design awards
Jonathan Ive, Apple's vice-president of industrial design, has won the Royal Academy of Engineering’s President's Medal, for his contribution in promoting engineering excellence. Mr Ive designed Apple’s iPod, a digital music player. The iPod now dominates 80% of the music player market. It is estimated that, by the end of 2005, more than 35 million iPods will have been distributed.
The awards ceremony, known as the "engineering Oscars", took place in London and was attended by the UK government's minister for science, Lord Sainsbury.
The Royal Academy of Engineering also awarded CSR, a Cambridge-based company, the £50,000 MacRobert prize for its single-chip BlueCore technology. The MacRobert award celebrates innovative technology and engineering.
CSR beat three other finalists to the MacRobert prize, including a sea-floor mapping system to identify oil and gas deposits, reducing the need for expensive exploratory drilling.
CSR achieved a key technology breakthrough in the late 1990s, when it created a silicon chip with an integral radio transmitter. According to Dr Phil O'Donovan, CSR's co-founder, this was thought to be impossible, because the ‘noise’ of electrical signals on a minute electronic chip, would normally overwhelm a radio receiver working with micro-volt signals. The company solved the problem by managing frequencies so that radio signals could communicate through the ‘noise’ of a silicon chip's digital traffic.
This BlueCore technology is now used in millions of consumer electronic products including laptops and mobiles, wireless devices such as hands-free headsets and is even being used by the fashion industry in sunglasses and clothing.
Posted by at June 3, 2005 11:40 PM
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