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September 29, 2004
PPC fraud: are you worried?
If you're involved in PPC management, you almost certainly should have heard of "click-fraud". In fact, you might even have encountered some rather suspicious click-though rates, as the SEW forums moderator Sebastian mentions here.
However, what you should be more particularly worried about is that mediapost reports here that Clicklab - a web analytics provider - is encountering click fraud rates of over to 50%.
If you're in PPC management, are you worried?
Posted by at September 29, 2004 10:46 PM
> Discuss this in the Platinax Business forums
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