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October 25, 2004
Business 2 Business
I had to leave the house and go see the solicitors. I've a wedding to go to next week, so I figured I'd stop off at a leather jacket shop just before the solicitor's office itself.
I tried various jackets, the owner recommended one that I wouldn't normally have tried, but which fitted perfectly and looked great as well. After buying, he must have wondered why this scruffy studently-looking person didn't seem to give a shrug about spending a couple of hundred on a leather jacket.
He asked what I did and I mentioned I was in internet marketing - the promotion of websites. His eyes lit up - he's got a secondary business interest selling kebab and takeaway hardware, and the website is already being built, and being high in search engines for keywords seemed exactly what he was looking for. So I gave him a business card (I always have around 20 in my wallet) and continued on.
At the solicitors we discussed a certainly family matter I'm having to deal with. At the end of it, the solicitor just idly asked what I actually did for a living. I mentioned about working to get people results on search engines. She was intrigued - the owner of the law firm was very into computers and the internet, and they already had a website...
I handed her my business card.
Funny old world, isn't it?
Point is, if you are a sole trader or small business like myself, then you are your business. Everywhere you go, your business walks with you, whether you like it or not.
I'm not a great salesman - in fact, I'm a completely rubbish salesman, who loves the technical challenges of my job, not the direct sales angle. When people ask what I do for a living I am purposefully vague and dismissive.
Still, if the topic arises, I'll enthuse about what I do if it's a natural part of the conversatron. I won't go out of my way to sell myself, though.
So, it's nice to see how on a day when I went out to purchase other people's services, I came away with two very real sales leads for myself.
I think I like business 2 business. :)
Posted by at October 25, 2004 03:12 PM
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