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Platinax Internet >> Platinax Internet News
« Jeremy Zawodny at Yahoo! Search | Main | Google Desktop » October 14, 2004WHSmith report lossesHere's how the BBC reported it: Struggling retailer WH Smith has plunged into the red, making one of the worst losses in its 212-year history. A retail analyst interviewed on the BBC claimed that the problem was WHSmith not trying to sell enough - ie, that they should force prospective customers to walk right across the shop, funneled by aisles, to tempt them to buy more. In my opinion that's missing the point - the cornerstone of marketing is that you target your client's needs. And in many instances, WH Smith simply does not do that a a retail outlet. Anyone who's ever visited a WH Smiths knows what the problem is with the music and books - the ranges for both are too small, and what is there is over-priced. In simple terms - there's no reason to shop at WHSmith for books or music. Products are put up aimlessly. What's worse, in my opinion, is that WHSmith has made little effort marketing itself as an online provider - if you are a business and have the money to force a big presence on the largest marketplace on earth, then you need to do it. Just my 2 cents. Posted by brian_turner at October 14, 2004 06:19 PM | Discuss this in the Business, Marketing & Search forumsComments |
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