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November 21, 2004
Misconceptions about lead generation
Some create comments from this article: Inconceivable! 7 Misconceptions About Lead Generation
Some of the comments are a little more towards direct marketing than I'm comfortable with. After all, I doubt I was the only one who squirmed when told that cold calling works. I know - I've seen competitors do it, and gain widespread sales from it.
However, the comments on websites was pretty indespensible. As one of the Platinax Community forum members commented upon not long ago, some businesses think nothing of spending a few thousand on a Yellow Pages entry for the local market, but then look for a cheap generic $20 web template to market their business online before millions.
The important of the internet for marketing and sales still has not filtered through to a lot of the local market.
Just as a note, I've added this as a discussion topic, along with a few other sales articles this week, in the discussion forum here:
Sales & Lead Generation
Posted by at November 21, 2004 03:50 PM
> Discuss this in the Platinax Business forums
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