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« Microsoft to give dividend | Main | Mobile Marketing » November 30, 2004Search Engine Marketing: going mainstreamNick Wilson at Threadwatch covers an almost alarming move - Search Engine Marketing going mainstream: Public Relations meets Search Marketing After all, with the Search Engine Wars being so high-profile nowadays, SEO/SEM has experienced a meteoric rise in webmaster awareness. However, as Alec makes a point of noting in his reply: This may not be a bad thing. There is nothing more revenue hungry than a big ad agency - prime real estate in major centres, expensive fixtures, pricey girls at all the phones, fat cat senior execs - so they really can't compete with a good lean small shop. Sounds like all the more reason to fast-track into specialist areas, as no doubt mainstream marketing and ad companies will be unwilling - to payroll all but general SEO's for on-page and design elements for in-house employment, outsourcing to specialists at proper industry rates as required. Meanwhile, the video conference Leveraging Search for Greater Impact in Your Public Relations Programs may well be worth tuning in for - not least to guage the mainstream movement of SEO to coporate drumbeats. Posted by brian_turner at November 30, 2004 10:41 PM | Discuss this in the Business, Marketing & Search forumsTrackback PingsTrackBack URL for this entry: Comments |
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