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November 17, 2004
Yahoo! launches Premium Dating
Yahoo! has taken a step up in the online dating industry, with a new premium dating arm that now charges $35 per month, as opposed to its existing $20 per month service.
Apparently, Yahoo! believes the online dating industry to be worth around half a billion dollars a year, and already dominates about 20% of the market.
Recent high-profile advertising in the US by eHarmony, for a premium $49.95 service, apparently prompted Yahoo!'s response - though analysts warn that Yahoo! covers a consumer base generally outside of eHarmony's dating market.
Posted by at November 17, 2004 03:44 PM
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