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Platinax Internet >> Platinax Internet News
« T-mobile servers compromised for a year | Main | Google's simple start » January 12, 2005Blogs unimportant, says Wall StreetDavid Berlind in Wall Street: Blogs insignificant reveals how a reporter from the Wall Street Journal contacted him to research whether there was a story that could be written in the finance section on blogs and blogging, social networking online, and the use of RSS. After supplying the relevant information, the reported apparently returned from their editor to say that there was no significant story worth writing. While David Berlind tries to justify the topic from a particularly social networking point of view, he seems to miss key corporate marketing explorations as reported in Blogs: for sale for business?. A more focussed argument from a business perspective is made in the CNet report Blog's the word in big business. Ultimately, marketers have hit upon the idea of blogs offering focussed areas to provide wide-hitting product referrals. With an internet market of hundreds of millions of individuals served by a heirachy of blogs as alternative media sources, it promises to be a rich vein - if it can be properly tapped.
Posted by at January 12, 2005 10:17 PM > Discuss this in the Platinax Internet business forums |
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