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Platinax Internet >> Platinax Internet News
« Verizon broadens Microsoft hold on internet broadcasting | Main | Google: domain registration services? » February 01, 2005Microsoft launch new searchMicrosoft officially launched MSN search late yesterday, bringing a new dynamic to the fore of internet search. Microsoft, via it's MSN service, had originally relied on third-party technology by Yahoo! to provide their search results. However, now MSN are openly using their own technology for producing search results, as part of a search engine project that has been 21 months in development. Although MSN have probably been introducing some of their results into mainstream search returns, before last night's official release, the stage is now set for a direct confrontation with Google. The fact that Google has been punishing newer sites with its Google Sandbox might reflect badly in its relevancy, by comparison to MSN. Microsoft launched with a public letter from Bill Gates on a redesigned MSN homepage, with full integration in at least 25 countries. A massive marketing campaign is now expected as Microsoft demonstrates its corporate muscle power behind the search technology, which also integrates over 40,000 Encarta articles. Posted by at February 1, 2005 09:43 AM > Discuss this in the Platinax Internet business forums |
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